Ukom uk. This gives us the best of both worlds.

Ukom uk. Jul 24, 2025 · “UKOM’s governance of an industry standard for UK online audience measurement across PC, tablet and smartphone is a key foundation for AOP publishers. It represents agencies, publishers and marketers and its members are: UKOM appoints Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021. Location, +44 7956 073572 info@ukom. The new contract reflects the primacy of mobile devices, reducing the need for modelling across non-measured devices. Welcome to the July 2022 Digital Market Overview. The Digital Market overview is UKOM’s quarterly snapshot of digital audience trends, offering detailed insights into the March 2025 Online Market Overview Welcome to UKOM's Online Market Overview for March 2025. However, age is still a very important variable in understanding differences in people’s online activity. The expansion of audience targets within media, especially digital, has contributed to much debate around the usefulness of traditional demographics in media planning. UKOM is where industry stakeholders come together to define and govern a UK industry standard for online audience measurement across PC, tablet and smartphone and across the full range of text, video and audio content. UKOM’s primary function is one of standard setting and governance. After an industry consultation in 2018 and a tender process in 2019, UKOM appointed Ipsos as its research partner from 2021. It is therefore UKOM’s policy to select a provision partner who can deliver a hybrid approach – harnessing machine-driven analysis but also delivering audience data from a people panel, representative of the UK population in terms of gender, social demographics and regionality. The new contract for the UK Online Measurement (UKOM) has been awarded to Ipsos. This is a significant development, not just for online measurement but more widely. All products are 100% UK manufactured and are backed by their lifetime warranty. Through UKOM’s exclusive partnership from 2021 with Ipsos iris, the UK has a future ready audience measurement proposition across desktop, laptop, tablet and smartphone. This is particularly evident when looking at daily use of social media brands. . This gives us the best of both worlds. Welcome to UKOM's Online Market Overview for September 2024. Using UKOM approved data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones. We would like to show you a description here but the site won’t allow us. UKOM quantify audiences in terms of people, not browsers or machines. Here’s a roundup of our winners so far. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones. Commercial boardCommercial Board The Commercial Board, chaired by Linda Smith, is collectively responsible for considering how UKOM-endorsed Ipsos iris data can best meet changing industry requirements. The appointment follows a broad industry consultation and a tender process undertaken to ensure that UKOM endorsed data for audience reporting is at the forefront of an evolving online marketplace. Having UKOM-endorsed data from Ipsos iris now available with Ozone in the programmatic space demonstrates how UKOM has remained true to its ambition to evolve with the UK market and allow Jul 2, 2025 · UKOM UKOM is the organisation that sets and governs the UK industry standard for online audience measurement. uk Home Our Services About us UKOM placement agency UK Online Measurement (UKOM) defines and governs the industry standard for UK online audience measurement across PC, tablet and smartphone. Links to the full press release and FAQs are included below. In 2023, UKOM launched a quarterly awards scheme to recognise andcelebrate UK agency and publisher team members who use UKOM-endorsedIpsos iris data in their work. Jun 27, 2025 · The home for UKOM’s analysis of audience data – notably our quarterly Digital Market Overview – plus guest blogs, opinion piece and insight articles We aim to give you regular insights into consumers’ online habits, analysed by demographics, categories and devices. Fundamentally UKOM is the key industry stakeholders coming together to identify, define and govern a common UK industry standard for online audience measurement. UKOM Tactical UK Outdoor Manufacturing (UKOM) have been developing and designing tactical gear since 2007 at their head office in Merseyside. Jul 24, 2025 · UKOM’s view on Google’s shift to keeping third-party cookies Google has decided to retain third-party cookies in its Chrome browser following feedback from industry stakeholders. Ipsos iris is the new UKOM-endorsed service for the measurement of audiences of online content and ad campaigns. luo ciz jraad ibnbvnl neclb irmxn pvcza bpsfk lrmbk rzxzyo

26th Apr 2024